The Numbers Don't Lie

​It was on October 15, 2015 when I published my third eBook “The Foodie Guide To Farming Insects For Protein.” In the three years it has been available online, it has outsold all of my other eBooks combined. I currently have six titles published. In fact this month alone I sold more copies of it than any other month this year, other than March. I sold twice as many copies in October as I did in September. So, what makes this such a popular eBook for me?
 
I’m just going to take a few guesses here.
 
1 – The Timing
 
I have to admit that when I wrote the eBook I had never heard of such a thing as eating insects or raising insects as a food source. I knew that live crickets were a food source for various reptiles and that you could order them from your local pet store. I also knew edible insects were a common dietary feature in some foreign countries but did not know the popularity of this was moving into North America. So I credit the timing as helping with sales. Plus, when I published it, it was the only eBook on the topic available at Amazon. This is no longer the case.
 
2 – The Promotion
 
Still a little bit related to timing, I had no idea there was such a thing as World Edible Insect Day. It happens to be October 23 each and every day. I published my ‘edible insect’ eBook on October 15. I used World Edible Insect Day as a launching pad – totally as a fluke as I only learned about it once I had published the eBook. So I used Twitter to promote free downloads of the eBook for a few days either side of World Edible Insect Day. It worked as I had a massive amount of copies downloaded during that short promotion.
 
 3 – The Topic
 
Well, obviously there has to be something worthy buried somewhere within the topic of edible insects. The research I did on it convinced me that there is promise in delivering high protein food through simpler means. If that translates to massive cricket farms filling up the countryside, okay. Mind you, I am still fond of a burger every so often so I don’t see my diet changing all that much. However, if we are talking about cricket flour, now you have my attention. This is currently my preferred way to enjoy edible insects.
 
To Find Out More…
 
If this has piqued your interest any on insect protein, all you have to do is download a copy of my eBook to gets the details. In it I tell you about the nutritional value of the most popular of the edible insects. I also describe how you can start farming crickets in the space of a small closet. Plus, there are a few recipes included to get you started. I knew I was on to something when I started working on the eBook. Now I am convinced that I have discovered a way to keep protein in my diet and do so within a much smaller carbon footprint.