I know that the eBook I published late in 2015 about crickets and insect protein has been the most popular title of mine. I see the sales figures regularly and can tell roughly that on Amazon it has continued to sell very well. What I couldn’t tell you is how many copies have been downloaded nor if this year is up or down from 2016. So I looked at the numbers.
Normally at the end of a year I’ll take stock of some of my content, but I never really worry too much about the stats because I am only comparing my sales figures to myself. It’s sort of the way I used to look at my times when I was a runner. I was only competing against myself so I had no real idea if my best time was really all that fast other than one of my own best times.
The eBook sales figures are the same to me. Well, earlier today I actually drew up charts and calculated the sales figures for 2017. I was not surprised to note that my “Foodie Guide to Farming Insects for Protein” was still my top seller. What I did not expect was how many issues were sold and how that measured up to total sales of my other five published titles.
My ‘cricket eBook’ out sold all of my other eBooks by a ratio of just over 2:1. I thought possibly it was closer than that since one of my other titles started to pick up steam this year. Then I decided to take a look at what the numbers were for 2016 and then compare that to this year. Once again, the ‘cricket eBook’ outperformed all of my other titles and by a greater margin.
In 2016 “The Foodie Guide to Farming Insects for Protein” outsold my other eBooks at a rate of 5:1. Looking at the numbers from 2016 to 2017, the total number of eBook sales jumped by almost double. The stats alone for the ‘cricket eBook’ saw an increase of 65-percent in sales. Regardless of the figures, the actual earnings are a completely different story altogether.
The way it works at Amazon is that they get a fairly good sized chunk of the action as a commission. They earn from each and every copy of an eBook that is purchased and downloaded. The percentage I receive fluctuates between 35 and 70-percent depending on the title and market it is being purchased in. It is far from a full-time wage but can be not bad.
As the eBooks are not my primary source of income I am not too concerned about the commission rates. That’s partly because as far as I’m concerned, having access to the largest online book selling platform at no charge other than a commission on sales, is a pretty fair deal. However, I will probably still add one or two more titles to my library in 2018.
My name is George Elliott. I have been in the Media Industry since 1978. I spent 23 years in Broadcasting and worked in a total of six different radio stations located in southern British Columbia Canada during my career. In 2000 I switched gears and moved into the Print Media Industry at a small town, local weekly newspaper. In 2004 I bought the paper and operated it with my wife, Brenda until July 2016 when we closed it. I launched a freelance web content and article writing business from my home in January 2014.